Tamilnadu Progressive Writers and Artists Association (TNPWAA) condemns cultural degradation by SUN group of companies

From the beginning of its production, the SUN pictures film “Enthiran / Robot” was being given excruciating publicity in the name of advertisement, which has created serious concerns among the Tamil people. Controlling major satellite television channels and with an impatient intension to earn multifold of their investment in the film, they are guiding the youngsters of Tamilnadu in a wrong path. Extensively advertising for the film from early morning 4’o clock, they are repeatedly showing the footage of youngsters shaving their head, sacrificing hen, pouring milk on cutouts etc., and trying to project these acts as exemplary cultural practices. This is being done by both SUN television and their journal DINAKARAN to instigate the youngsters to do it again and again. SUN group has taken the task of degrading the youth, which forms the strong work force of the state. We the Tamilnadu Progressive Writers and Artists Association strongly condemn such cultural degradation act by SUN group of companies. We call upon all the progressive forces to condemn such undignified act by SUN group of companies. We also urge the youngsters to not fall into the business trap of SUN group to convert the aesthetic love for an artist into a mental delusion.